Twitter has a business model?
Recently, Twitter hired a guy to lead their business model; and, apparently he's concluding to the obvious everyone is saying. Charge for commercial accounts. It's quite amazing this concept. Twitter has now created the direct-advertising model that social networking thought it had. When people follow Dell, the company knows they're interested, and active (because they use Twitter). This is the best way I believe for Twitter to have a business model.
This is the way of advertising. Facebook for instance promotes direct marketing, but all I get as a user are 'dating ads' when they know in my profile I'm in a relationship. It makes no sense. Apparently their idea of direct marketing is that you're male and 27. That's direct enough. They have no idea of what I like, or dislike or subject relevance. With Twitter, advertising knows I'm interested, because I'm following you!
For christ sakes, if I say I'm a fan of Coca Cola and join Facebook's fan page for Coca Cola, you'd think I'd see advertising from them? Nope. Nothing. It's ridiculous. This Twitter method, I believe will turn into a goldmine. Because now, when you follow, say, Dell, and you get a message for 20% off on Printers, you'll retweet that to all your followers, and suddenly a sunami hits Dell's website. This is called emotional enterprise.
